Developer portal

Your Direct Connection to Theatre Tickets

Create new ways for customers to buy theatre tickets by building your own unique booking experience

Direct connection to 150+ theatre venues

Live availability of 4 million+ tickets

Partners perspective #1 for system stability

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Official ticketing partner for the following theatre groups

Really Useful Theatres
Really Useful Theatres
Southbank Centre London
Southbank Centre London
NIMAX Theatres
NIMAX Theatres
Ambassadors Theatre Group
Ambassadors Theatre Group
English National Opera
English National Opera
National Theatre
National Theatre
Sadler''s Wells
Sadler's Wells
Disney Theatrical Productions, Ltd.
Disney Theatrical Productions, Ltd.
Delfont Mackintosh Theatres
Delfont Mackintosh Theatres

Benefits of working with us

Easy to integrate components

Offer your customers an enhanced booking experience with our interactive seating plans, allowing them to choose their own seats; proven to increase conversion rates and order values.

LTD is the only supplier providing interactive seatings plans through the API.

More examples

Realtime & Live Availability

Our direct connections to venues ensure up-to-the-second live ticket availability, allowing your customers to make last minute bookings, right up until curtain up.

System Stability

Enjoy a fast, reliable, and above all, stable experience from all our products. Trusted by some of the biggest names in the industry, our state-of-the-art systems are maintained by an expert technical team devoted to constant service improvement.

Test without any installing

Our well-documented API provides a smooth integration for developers of all levels of experience. Track usage statistics and debug errors in realtime via the API Explorer. Get started in just a few clicks.

First time experience
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Technology is at the very heart of everything we do

Learn more about London Theatre Direct's digital transformation from being one of the first companies in the UK to sell tickets online through to being the leading technology solution in the West End.

CEO Francis Hellyer takes part in a webinar recorded at London's Apollo Victoria Theatre with Judit Szabo, Head of EMEA Marketing Campaigns at Tibco Mashery.

Some of the best examples

Get a snapshot of some previous creations


OpenSource Chatbot

Allow users of your apps to get recommendations, find event related information, buy tickets and much more.

Explore Github repository

Built on Microsoft Bot Framework and utilises to create natural language interactions.
Shows In London
Shows in London website

Feature rich website that enables customer to find relevant show through sophisticated filters, choose a particular seat and buy tickets.

Shows In London
London Theatre Direct iOS app

Official LTD app for those who know what they want and looking for fast way to buy tickets to West End theatre shows.

Get started and build new ways of buying theatre tickets


Just create an account and start selling tickets today without single line of code.

White Label

Maintain your brand identity with a free, custom white-label website. Set your own colour scheme and logo, and enjoy the same ticket availability, exclusive special offers and live seating plans as

Travel Trade & Concierge

Book tickets in real time with our live and interactive seating plans. Save time and track sales with our user friendly booking interface. All of London's best shows are available at your fingertips right up to curtain up.

How about a hybrid solution?

White Label parts could be combined together with our API to create your own custom solution quickly an easily. Contact us if you would like to see more examples.